Academic English

"Adsense: Making Money Online"

Level: Topic: Speakers: Length:
difficult Adsense Ads man 01:35

Pre-Listening Exercise

Have you ever heard of Adsense? If not, it is one service that allows you to make money online. However, what questions or concerns do you have about making money using the Internet? Is it safe and effective? How do affiliate marketing programs work Write down your ideas before you listen to this short news program on Adsense. This news program is not affiliated at all with the actual program, but only provided as information.

Idioms

"earn one's keep" = make enough money to pay one's living expenses
"I don't make a lot of money, but I make enough to earn my keep."

"squirrel away" = to hide money for future use
"My wife squirreled away enough money over the years to buy a new car."

Listening Exercise

A. Listen to the recording and answer the questions.

A ______ is the developer of Adsense.

One such opportunity is a program called Adsense from the major search engine, Google.

Website owners can make money with Adsense by ______.

Basically, Adsense is a simple and easy way for Website owners to place discreet ads on their sites as a means of earning income.

The ads are distributed ______.

Basically, Adsense is a simple and easy way for Website owners to place discreet ads on their sites as a means of earning income.

Ads with Adsense are ________ than pop-up ads from other countries.

Also, the ads are less noticeable (and annoying) than pop-up or pop-under ads, and you can customize the look and feel, and placement of the ads.

People should ________ before they sign up for an account.

Visit the Google Web site and read the Terms of Service to learn more about this program and see if Adsense is right for you.

Post-Listening Exercise

Is making money important to you? If so, explain your reasons. Then, find out more information about Adsense and compare this program to other online money-making services. What are benefits of using Adsense or similar programs? Are there any potential drawbacks as well? Is making money quick always that easy? Consider the options and discuss them a friend or classmate.

Online Investigation

You can spend just five minutes on the Internet, and you will quickly find products and services that promise you quick money with very little effort. However, is making money just that easy? Search the Internet for a Web site that appears to promise great returns. Analyze the information and try to determine whether its claims are actually true. Questions to help you might include:

  1. Is there clear and detailed information about the owner of the Web site so you can contact the person or organization easily?
  2. Does the Web site promoting a product seem to promise too much with very little effort on your part?
  3. Does the Web site try to lure you to purchase something, saying that it is a limited-time offer for a limited number of people?
  4. Can you get your money back easily if you are not satisfied?
  5. Are their online reviews of the Web site that detail other people's experiences with the company in question (and not just testimonials on the product's Web site)?