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HELPFUL TIP!
Listening to radio commercials is a good way to improve your comprehension skills. Commercials usually contain a self-contained message in just 30 seconds.

More of Randall's Favorite Learning Resources

[ Quiz Script | Explanation of Answers | Text Completion Quiz ]
Carpet Cleaning
Radio Advertising
 I. Pre-Listening Exercises
II. Listening Exercises
III. Post-Listening Exercises
IV. Online Investigations

Level:Topic:Type:Speakers:Length:
mediumcarpet cleaningradio commercialman01:04

I. Pre-Listening Exercises [Top]

What service businesses often advertise over the radio? What points are important to consider when making a radio commercial?

II. Listening Exercises [Top]
Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.

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[ What are these different audio choices? ]
[ Other Audio Options: Play RealMedia | Play Window Media ]

1. What service is being advertised?
A. home repair
B. food catering
C. carpet cleaning

2.Who is speaking in the commercial?
A. the salesperson
B. the carpet
C. the home owner

3. What is the regular cost of the service?
A. $22.95
B. $25.95
C. $29.95

4. What will new customers receive free of charge if they call now?
A. spot cleaner
B. silverware
C. wall hangings

5. What is the store's phone number?
A. 673-5010
B. 633-5100
C. 637-5001

Score =
Correct answers:

2. Listen to the conversation again as you read the Quiz Script.

3. Review the Explanation of Answers.

4. Do the Text Completion Quiz.

III. Post-Listening Exercises [Top]
What are your opinions about these questions:

  • What elements make a radio commercial really great?
  • How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?
  • How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines.

V. Online Investigations - [ What's This? ] [Top]

Pizza restaurants are not all the same. They offer different menus, services, and prices. Use the Internet to look up two different pizza restaurants in your area, or better yet, pretend that you are visiting New York City in the United States for a week, and you want to find out what restaurants are available in the area. Check on prices, variety of menu items, delivery, and working hours of each place and compare.

Want to Tell People About This Listening Activity?

Now, write your opinions on a similar topic at Randall's ESL Blog HERE.

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